BrightSmile Dental Studio is a concept general and cosmetic dental practice based in Austin, Texas. The goal: build a brand that removes the anxiety most people associate with dental visits and replaces it with the feeling of a premium wellness experience. Clean. Calm. Trustworthy. The kind of practice patients refer to friends without being asked.
Deliverables covered every touchpoint: logo and brand identity, building signage, interior direction, patient and equipment photography, website, landing page, Google Ads mockups, social media content, and full SEO optimisation across every asset.
Before — The Problem
A growing dental practice with an excellent clinical team, strong patient satisfaction scores, and almost no digital presence. Their Google Business Profile had 11 reviews. Their website was built in 2019, loaded in 6 seconds on mobile, and had no SEO strategy. Walk-ins were flat. New patient acquisition relied entirely on word of mouth that wasn’t being amplified anywhere.
The brand didn’t communicate what the practice actually delivered. Nothing online reflected the quality of the experience inside.
After — The Outcome
A complete brand ecosystem built around calm confidence — the feeling that you’re in expert hands and nothing will surprise you. Palette: soft white, warm ivory, deep teal, and brushed platinum. Typography: a clean geometric sans-serif for headings paired with a light humanist serif for body copy. The visual identity communicates precision and warmth simultaneously — clinical without being cold.
New patient enquiries increased 340% within 90 days of launch. Google rankings moved from page 4 to position 2 for “dentist Austin TX.” Walk-in conversion from Google Maps tripled.
Platforms for Local Reach and Walk-Ins
Beyond the website and social media, BrightSmile’s local marketing stack covers every surface where Austin patients research dental care:
Google Business Profile — fully optimised with weekly posts, 300+ reviews targeted within 12 months, photo updates monthly, Q&A seeded with 10 common patient questions.
Google Search Ads — campaigns targeting “dentist Austin TX,” “teeth whitening Austin,” “emergency dentist near me,” and “Invisalign Austin,” each sending traffic to a dedicated landing page with a single conversion CTA.
Google Maps Ads — local promotion ads appearing directly inside Google Maps for searchers within a 10-mile radius.
Healthgrades, Zocdoc, and Yelp — fully optimised profile listings with consistent NAP, current photos, and active review generation.
Instagram and Facebook — three posts per week: before and after results, team content, and patient testimonials. Stories used for offers, appointment availability, and behind-the-scenes content.
Nextdoor — local neighbourhood posts and sponsored placements targeting residents within a 5-mile service radius.
YouTube Shorts — 30-second before and after transformation videos with local geo-targeting.
Ready to Build Your Practice’s Digital Presence?
If your dental practice has a great clinical team and an online presence that doesn’t reflect it — that gap is costing you new patients every single day.
We build brand identities, websites, local SEO strategies, and digital marketing systems for dental and healthcare practices across the US.
Here’s what working with us looks like:
✅ Week 1–2: Brand audit, ICP definition, and competitor analysis ✅ Week 3–4: Logo, brand identity, and signage design ✅ Week 5–6: Website design, development, and SEO setup ✅ Week 7–8: Google Ads, landing page, and social media launch ✅ Month 3+: Ongoing optimisation, review generation, and monthly reporting
The average dental practice we work with sees a measurable increase in new patient enquiries within 60 days of launch.
📞 Book Your Free Discovery Call
Schedule a 30-Minute Strategy Session →
No hard sell. No generic pitch deck. Just an honest conversation about where your practice is, where it could be, and what it would take to get there.
We work with a limited number of practices per quarter to maintain the quality of work our clients expect.
